how to start e-commerce modeling
Introduction
E-commerce modeling is one of the fastest-growing modeling careers in today’s digital age. With online shopping booming, brands need models to showcase clothing, accessories, and lifestyle products on websites and apps.
Whether you are a beginner or an experienced model, e-commerce modeling is a fantastic way to start a stable and consistent career in modeling.
1️⃣ What Is E-commerce Modeling?
E-commerce models appear on:
✅ Online fashion stores (Myntra, Ajio, Amazon, Flipkart)
✅ D2C brand websites
✅ Catalog shoots for clothing, footwear, and accessories
The focus is on clear, simple poses that highlight the product rather than editorial-style shoots.
2️⃣ Why Choose E-commerce Modeling?
✔️ Consistent demand – Brands need new content every season.
✔️ Less emphasis on height & size – Diversity is accepted.
✔️ Great for beginners – Easier to start compared to high-fashion modeling.
✔️ Stable income – Many models work on a per-day or per-hour basis.
3️⃣ Requirements for E-commerce Modeling
🔹 Height: No strict requirement (generally 5’4”+ for women, 5’8”+ for men).
🔹 Body type: All sizes welcome—brands now shoot plus-size and petite models too.
🔹 Look: Natural, approachable, and relatable.
4️⃣ Build a Strong Portfolio
📸 Must-have shots:
- Full-length photo in basic outfits
- Mid-shot (waist up)
- Side profile
- Close-up headshot
👉 Keep makeup natural and poses simple—brands want you to look relatable to customers.
5️⃣ Find Agencies or Apply Directly to Brands
Many modeling agencies in India specialize in e-commerce shoots, such as:
- Inega Models
- Anima Creative Management
- Purple Thoughts
Alternatively, apply directly to e-commerce brands or photographers who shoot catalog content.
6️⃣ How to Get Bookings as a Freelance E-commerce Model
✔️ Create a modeling portfolio on Instagram.
✔️ Use platforms like Model Mayhem, Freelancer, or LinkedIn.
✔️ Network with fashion photographers and stylists.
7️⃣ Practice Poses for Online Stores
E-commerce poses are simple, product-focused, and minimalistic:
✅ Standing poses with natural hand placement
✅ Walking poses for dynamic looks
✅ Side or back poses for full garment display
8️⃣ How Much Can You Earn?
💰 New models can earn ₹5,000–₹10,000 per day.
💰 Experienced models can make ₹20,000+ per day.
💰 High-end brand shoots pay even more for exclusive campaigns.
9️⃣ Tips for Success in E-commerce Modeling
✅ Stay fit and maintain natural skin/hair.
✅ Always be on time and professional on set.
✅ Be versatile—brands love models who can adapt to different styles.
Conclusion
E-commerce modeling is the easiest way to enter the modeling industry with consistent work opportunities. With the right portfolio, confidence, and networking, you can build a successful and stable modeling career in the online shopping era.
